The most recent Internet Trends survey from KPCB (Kleiner Perkins Caufield & Byers), showed that in May 2013, 15% of global Internet traffic came from mobile devices.
While 15% may not sound like that much, what is particularly significant is that the curve of growth for mobile traffic is on a very steep incline. By end of this year, the figure is predicted to be 20%, rising to 30% by the end of 2014.
With this in mind, perhaps the question you should be asking is not whether your MSP needs a mobile-friendly site, but instead whether you really want more than one in four of the visitors to your company’s Web presence to have a sub-standard experience by the end of next year.
Let’s assume that you agree that this isn’t a desirable outcome, and on that basis that you really should be beginning to think about how to establish an effective mobile website for your MSP business.
Here are four simple steps to follow to get started:
1. Decide on the objectives behind your mobile site
What do you want to gain from your mobile site? As an MSP, you probably don’t sell products online, but you still want to ensure you create a user experience that results in leads for your business.
Have a think about how people will end up on your site. If you have a content marketing strategy, then perhaps you’re hoping for clicks through to your business after people read one of your articles? You therefore need to consider the key messages you want to get across when they arrive, whilst bearing strongly in mind that they may do so during a quick bus journey or in a supermarket queue.
2. Decide on mobile content
Is there any mobile-specific content you want to add to your site? Perhaps you could build in directions to your office location that dynamically update based on a readers’ location?
One thing you should certainly do is ensure that you have a “click to call” facility, so that people can phone your company on the spur of the moment.
3. Choose between a dynamic or separate site
Deciding on a separate mobile site or one that dynamically changes when viewed on a mobile device is likely to be your most significant dilemma.
While a separate site (arguably) allows you to create a far more tailored experience, this also creates SEO headaches and may leave some readers frustrated that they cannot access all of your content. You also leave yourself with two websites to keep up to date instead of one.
On the other hand, building a dynamic site may prove more complicated or costly. A lot depends on the platform you have chosen to run your site, as you will see below.
4. Get to work on the build
Getting started on a mobile site may prove very straightforward IF your existing site has been built on a content management platform such as WordPress or Joomla. A plethora of plugins and extensions, both free and commercial, exist that ease you through the process of creating a mobile presence.
If your old site is more “old school” in nature, things may not prove so easy, so it’s worth considering moving to a CMS at the same time.