Why Should My Business Have a Blog?

Clients often ask us, "Do I really need a blog?"

Our answer is YES! 

But don't just take our word for it, here are some interesting facts and figures on the state of the blogging industry.

On a business level, a blog not only updates all of your potential clients on what’s going on with your business, it can also provide valuable information that any visitor may be able to use to their advantage.  Providing answers to clients builds trust and rapport. 

Here are some other reasons we suggest you add a blog to your site.

Consistency and Reliability = Expertise

If you can consistently update your blog, your readers will view you as reliable. Being viewed as reliable means that you have a better chance at winning those people over as clients. Why? It adds to the Trust Factor between you and your audience.

If your audience feels like they can trust you, they’re more inclined to share your posts and pay for your services. They can build your brand for you, and all you had to do was update your blog with useful information.

You’re Easier to Find

Search engines crawl websites looking for content to serve to their users. Whenever someone searches for advice on something that you posted about, your post has the potential to come up in their search results. This could mean that hundreds – or even thousands – of potential clients will see you when they would not have if you had no blog.

Every blog post you write adds to this pool of knowlege out there being crawled by search engines - all leading back to your website.

You’re Utilizing a Powerful Marketing Tool

When you write your blog, you’re taking advantage of a powerful content marketing platform. A quality blog that shows that you mean business and are good at what you do will attract a wide variety of readers. Some of them will buy something from your website. Others will share the content. If you do a good job, you may be asked to guest blog for someone.  This could open your company up to new sources of leads and adds to your credibility.

In the end, a blog can mean leads, new clients, and credibility for your company. There’s no reason you shouldn’t start one today.  As always, don't just read, take action.
 

For over 18 years Herman Pool has owned and marketed his successful IT services and web development company.  He credits his longevity to consistent marketing and advertising.  He used this experience to start Vertical Axion, a company that provides IT companies and Managed Service Providers with affordable marketing services.  If your company would like to see more leads via the Internet or even improve your offline media marketing, visit Vertical Axion’s website.