Cyber Monday 2012 has now come and gone, and once again, this huge retail event (which takes place on the Monday after thanksgiving), has proved incredibly popular with the masses.
InternetRetailer.com has released some statistics relating to 2012’s Cyber Monday event, several of which make interesting reading:
- 18% of the visits to retailer websites came from mobile devices (tablets and smartphones). This is an incredible figure, which has increased by 70% since 2011.
- 13% of sales were transacted using mobile devices.
- The average each shopper spent online was just under $200 ($185.12). This is a slight drop on last year’s figures.
- 90.5% of tablet traffic came from Apple’s iPads.
As an MSP, it’s possible to deduce some useful information from these statistics that will help you in planning for the year ahead. Consider the following:
Tablets and smartphones are big business, and their popularity is growing exponentially.
Consider the fact that 70% more people now do their Cyber Monday shopping with a mobile device compared to last year. Then take into account that this is before millions of individuals buy iPad Minis and Nexus 7s as Christmas gifts. It’s fair to say there will probably be a similar, if not far larger, rise next year.
It would appear that Apple speak the truth when they say that iPad users make more active use of their tablets than the users of other brands.
With the iPad Mini sure to be on many Christmas lists, next year iPads will claim even more Web browsing market share.
So, with these two facts in mind, what steps should you take to benefit from the knowledge provided by the Cyber Monday stats?
- Be ready for a huge influx of new mobile devices in client offices in the New Year. The statistics prove their growing popularity already. Add on the glut of inexpensive new devices that will appear on the Christmas tree, and you’ll know that 2013 will truly be the year of tablets and smartphones.
- Spend time now thinking about Bring Your Own Device policies. Plenty of these devices will be left on trains and busses, resulting in companies panicking about confidential information. Be ready to warn clients of these implications and have ideas to mitigate the risks.
- Investigate mobile device management solutions and be prepared to offer MDM as a service to customers if you don’t already.
- When it comes to tablets, concentrate efforts on learning about iPads – how to make them secure and how to lock them down.
Although Android is likely to gain market share thanks to devices like the Nexus 7, the statistics seem to suggest that the majority of tablets that will actually get used regularly will be iPads!
Good statistics, interpreted inventively, give you a glimpse of the future. Make use of them and you can have ready the services your customers need – before they even realize they need them